One of the main concert and event halls in Brazil is definitely back to its activities, now under the brand name of Vibra, one of the largest energy companies in Brazil, and bearing its new name Vibra São Paulo. Managed by Opus Entretenimento, one of the fastest growing producers of live entertainment in Latin America, the venue located in São Paulo, on Marginal Pinheiros (near Transamérica Bridge), reopened its doors in the evening of May 14th after more than two years without holding any kind of event. The reopening of the venue was held with a great show performed by the project “Irmãos” (Brothers), which establishes the partnership between Seu Jorge and Alexandre Pires. The singers Daniel and Maurício Manieri were the special guests. The presentation, which brings the best of the Brazilian music nowadays, connected the most diverse authorities, personalities, and celebrities, who celebrated the event. The social evening was conducted by the journalist Rodrigo Bocardi as the master of ceremonies and the artistic direction by Marco Vettori. The Brazilian DJ EME livened up the party at the entrance of the venue with a very contagious repertoire. A stage was set up exclusively for the artist’s show. The open-air format created a festival atmosphere making the audience get into dancing. Meanwhile, all the eyes, and smartphones, also focused on the incredible performance by the dancers of Nau de Ícaros. They starred in the impressive vertical dance presentation and brightened up the event by dancing in the air through the façade of the building, entertaining and taking pictures with the guests in the foyer.
The influencer Thelma Assis, also known as Thelminha, went live streaming on her social networks, showing details of the party, revealing the backstage. One of them was Alexandre Pires’ and Seu Jorge’s dressing room for a very funny interview before the beginning of their show. Among those attending the opening event, there were authorities, personalities, and celebrities who enjoyed the new entertainment experience and highlighted the new infrastructure of the venue. To Vibra, this revival strengthens its support to culture and consolidates its place in São Paulo. The energy company has signed a naming rights agreement with Opus Entretenimento, and it says that the sponsorship of the concert hall is part of a larger project of the company, which began to redesign its strategy to support culture in late 2021 by supporting the Rock Brazil Festival – 40 Years, which has toured Rio de Janeiro, Belo Horizonte and it is now in São Paulo and is heading to Brasília. Driven by the concept “Energy that brings together”, one of the pillars of the corporate brand presented in 2021, the company has chosen music to kick off this new platform of operation. The movement consolidates the company’s resumption in encouraging culture and entertainment, consolidating the performance of Vibra in the sector, as well as being an opportunity to present to the public its new corporate brand through an experience of connection with people by the energy of music and culture.
Opus Entretenimento says it will manage the concert hall based on its belief in the transformative power of the triad: culture, content and experience. The company will make use of its knowledge acquired for over 46 years in the show business, working in the management of event halls throughout the country and in national and international tours, to bring diversity of content and expand the entertainment offerings with a music venue for rehearsals and recordings; thus, increasing the experience and the time visitors stay in the venue. On its premises, it is operated the artistic management office of the production company, which already has talents such as KLB, Seu Jorge, Alexandre Pires, Luccas Neto, Daniel, Maurício Manieri, Ana Carolina, Roupa Nova, Só Pra Contrariar, Munhoz e Mariano, Hello Adele Tribute, and Sinatra 1915 Tribute.