Lacoste announces partnership in exclusive collection with netflix

Publicity

Lacoste, the fashion and sports brand celebrating its 90th anniversary, is teaming up creatively with Netflix to launch an exclusive collection that celebrates the universes of some of the streaming service’s most popular shows. In Brazil, the pieces will be inspired by Stranger Things, Sex Education, Lupin and Bridgerton. Through this launch, Lacoste and Netflix aim to connect the worlds of fashion and entertainment, bringing fans together in a brand new way. Whether you want to evoke childhood memories of playing video games in the garage, be moved by the courage of young teenagers, want to live a great romance, or root for a charismatic thief, now the public can not only watch these renowned streaming series, but also wear gender-neutral pieces such as sweatshirts, caps, and polos from their favorite series, signed by Croc, wherever they go. For the occasion, the Crocodile wore the Netflix characters’ costumes, and it is embroidered on all the pieces in the collection. For Stranger Things, its face is transformed into Demogorgon’s mesmerizing face, and as a tribute to Queen Charlotte, a character from Shondaland’s Bridgerton, it wears an oversized wig. Other pieces have the crocodile print disguised as it navigates between the streaming service’s subscription graphics. This partnership is available in Lacoste boutiques and on the website.